Interactive Television spies on Viewers

By using Interactive Television,when clicking on the remote control,the information goes into a database called "click stream".The click stream can be used to create an image or picture of you"the viewer"(who are you,what you like/dislike,and what motivates you).This buildup or profile of a certain individual(viewer) can be used to target customers by marketing techniques such as sales and publication or through your mails and phones.The television will publish something and than publish something else,and than monitor how you act and react with what you see.In other words,the interactive television will work on your way of thinking until you exhibit the desired behaviour,it will be used to invade the viewer privacy.

Therefore,if you never order an item through your TV or never played with an interactive commercial,your iTV will be interactive in both ways,but what really matter is the "click stream".