While mixing e-mails,e-commerce,web browsing and much more into interactive tv,providers and users think that Europe will be the ground for iTV.Many reasons make Europe the next place for this iTV's growth.First,there is less PC penetration in Europe than the United States.Second,Europeans use net services like shopping,buying....Third,operators are pushing digital television much in Europe than the U.S...Many Europeans already use the teletext service which shows text info on the TV screen...Britain is the head of iTV services,and estimation show that over 3 million of the British are using iTv..
"Interactive Television is expected to creat a 25$ billion in revenue in the US by 2008,and the US has less than 10% of the 101 billion housholds with iTV in the world.Studies also show that commerce via internet could beat commerce via PC"(geeks.com)
by Fady Naddour
www.geeks.com
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