This is an article about interactive tv sponsorships..as we know tv sponsorships is increasing and becoming a part of brands activities.Digital platforms allow brands to get more out of this sponsorship by utilising a new content,and an increasing brand among audience.so when u press the yellow button on the remote control,viewers will have the chance to see further information,wich makes them enjoy and interact through additional content,games and competitions.
The major benefits of Interactive Sponsorship:
-Deeper brand experience.
-Ability to reach more than 15 millions of people through digital sattelite platform.
-Create a dialogue with the audience.
-Strengthen brand experience.
By Fady Naddour
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