Thursday, June 5, 2008

BBC News On Interactive TV


Do you want to catch up with news headlines,get to know whats happening around you,and know hows the weather today,or even find if your team has won..?

Well this has come true,and its your choice to do that by video or text by BBC service through the red button on your digital television.If you have a sattelite at home,you can catch the news in videos whenever you want or see what happened aroun you by reading in text.

Easy To Use:

On the right side of your television,a coloured menu will show up.If the menu has a link to the news Multi screen,its simply to use the arrow keys or you can key in 1001,the news mutiscreen number,on your hand set and press select.

Watching News Interactive:



By Fady Naddour

Tuesday, June 3, 2008

Interactive Tv Sponsorship


This is an article about interactive tv sponsorships..as we know tv sponsorships is increasing and becoming a part of brands activities.Digital platforms allow brands to get more out of this sponsorship by utilising a new content,and an increasing brand among audience.so when u press the yellow button on the remote control,viewers will have the chance to see further information,wich makes them enjoy and interact through additional content,games and competitions.

The major benefits of Interactive Sponsorship:

-Deeper brand experience.

-Ability to reach more than 15 millions of people through digital sattelite platform.

-Create a dialogue with the audience.

-Strengthen brand experience.


By Fady Naddour