Commercial Broadcasters that serve the market are facing some obstacles that prevent them from adopting interactive television,and interactive technologies because they must serve the desires of their customers,earn a return on investment for their investors,in collaboration with many factors:
-Implementing a return path in far areas that have no technology
-Implementing a return path interaction in areas that have lack in infrastructure.
-coding of set top boxes by cable operators and box manufactureres.
-The cable monopoly rules that are followed in many countries served by cable Tv operators.
-The competition from service providers and Internet based content.
-Technical and bussiness road blocks
By Fady Naddour
http://en.wikipedia.org/wiki/Interactive_television
No comments:
Post a Comment